HOKA ONE ONE® ANNOUNCED AS NEW PARTNER FOR MANCHESTER MARATHON IN 2021
HOKA partners with one of the UK’s premier running events
(LONDON, EMEA.), February 26, 2021 — HOKA ONE ONE®, a division of Deckers Brands, has been named as an official partner of the Manchester Marathon, one of the UK’s premier running events, famous for its fast, flat and friendly route.
Starting in 2021 and running through to 2022, HOKA’s official partner status aims to enhance the spectator experience and help to further broaden interest in the event, engaging with its strong following in the running community.
People of all abilities are expected to take part in the event, scheduled for Sunday, 10 October, from some of the world’s most elite runners, to those who are taking on their first long-distance challenge. A flat route, paired with incredible Mancunian support throughout the course, makes the Manchester Marathon the ideal event for hitting a personal best time – an unforgettable experience.
The 26.2-mile challenge will be carefully planned, considering any on-going restrictions that may continue later into the year. The priority of Manchester Marathon is to ensure a safe and enjoyable event for the many runners, supporters, crew, suppliers and of course the local community.
Daljiat Gill, Head of Marketing, HOKA EMEA says: “We are proud to partner with the Manchester Marathon, one of the leading, long-distance road challenges in Europe. HOKA was established with the intention of helping all runners perform, and here we have a great opportunity to continue our mission. The partnership is a natural progression in the road running space and we look forward to working together to provide a great experience for our combined communities.”
Nick Rusling, CEO of the Manchester Marathon organiser, Human Race comments, ‘We are delighted to have HOKA ONE ONE partnered with the Manchester Marathon in 2021. Both the Manchester Marathon and HOKA are stand-out brands within the world of running, and it seems only natural that we would come together in a partnership. We will work together to provide first in class training support and guidance to ensure our participants achieve their personal goals, and to help them celebrate on event day. We will also work closely together on our mutual ambition to improve the environmental sustainability of the event.”
HOKA is no stranger to the world of road challenges and recently held a 100k world record attempt, Project Carbon X 2. On January 23, Jim Walmsley ran the 100k distance in 6:09:25, shattering the American record of 6:27:44, wearing the brands recently released Carbon X 2 shoe – more information on this shoe can be found here.
About Manchester Marathon
The Manchester Marathon is one of the UK’s premier running events, famous for its fast, flat, and friendly route. Owned by Human Race, the UK’s largest mass participation sports events company, the Marathon welcomes runners of all abilities from some of the world’s greatest elite runners, to those who thought completing a marathon would never be possible. Many regular runners find this the ideal event to get a personal best time, whilst everybody finds the incredible Mancunian support throughout the course unforgettable. 30,000 people of all abilities will be at the 2021 event on Sunday 10 October.
About HOKA ONE ONE®
HOKA ONE ONE® produces premium performance footwear for athletes of all types. Born in the mountains, HOKA ONE ONE shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA ONE ONE empowers athletes of all levels to feel like they can fly. For more information, visit hokaoneone.eu or follow @hokaoneone_eu #timetofly.